Powder Coating Your Alloys for a Longer-Lasting Finish

Alloy wheels endure daily wear and tear, from road grime and weather exposure to scuffs and scratches. If you’re looking for a way to protect and enhance the appearance of your wheels, powder coating is the ultimate solution. Not only does it provide a tough, long-lasting finish, but it also offers a superior level of protection compared to traditional paint.

At Transalloy Wheels, we specialise in premium powder coating services to restore, protect, and customise your alloy wheels. Whether you’re looking to refresh your wheels after years of use or upgrade to a sleek, custom finish, powder coating is the best way to extend their lifespan while maintaining a flawless appearance.

What is Powder Coating?

Powder coating is a dry finishing process that involves applying an electrostatically charged powder to a surface before curing it under heat. This method creates a strong, durable bond with the wheel, resulting in a smooth, hard-wearing finish that resists corrosion, chipping, and fading.

Unlike traditional paint, powder coating does not require solvents, making it a more eco-friendly choice while delivering a high-quality, long-lasting finish.

Why Choose Powder Coating for Your Alloy Wheels?

Investing in powder-coated alloy wheels offers several key benefits:

1. Durability That Outlasts Paint

Powder coating creates a tough, scratch-resistant surface that can withstand everyday road debris, stone chips, and harsh weather conditions far better than traditional spray paint. This ensures your wheels stay looking their best for years to come.

2. Corrosion and Weather Resistance

Your alloy wheels are constantly exposed to moisture, road salt, and chemicals, all of which can lead to corrosion. Powder coating provides a protective barrier, significantly reducing the risk of rust and deterioration over time.

3. Smooth and Flawless Finish

Because the powder coating process involves electrostatic application, it allows for a completely even coat, eliminating common paint issues like drips or streaks. This results in a sleek, professional finish every time.

4. Extensive Colour Choices

At Transalloy Wheels, we offer a wide range of colours and finishes, from classic gloss black to eye-catching metallics and matt effects. Whether you prefer a factory-standard look or a completely unique custom design, powder coating allows for complete personalisation.

5. Environmentally Friendly

Unlike conventional liquid paints, powder coating is solvent-free, meaning it releases zero VOCs (volatile organic compounds) into the environment. This makes it a more sustainable choice while still delivering exceptional results.

Our Powder Coating Process at Transalloy Wheels

At Transalloy Wheels, we follow a meticulous multi-step process to ensure the highest quality finish for your alloy wheels.

Step 1: Wheel Preparation

Each wheel is first thoroughly cleaned and stripped of any old paint, lacquer, or contaminants to ensure an even application of the powder coating.

Step 2: Damage Repair

Before coating, we check for any kerb damage, corrosion, or cracks and carry out necessary repairs to restore the wheel’s integrity.

Step 3: Powder Application

Using an electrostatic spray gun, the powder coating is applied evenly across the entire wheel. The charge ensures the powder adheres uniformly, creating a smooth, consistent layer.

Step 4: Curing Process

The wheels are then placed into an industrial oven, where they are baked at high temperatures. This fuses the powder particles together, forming a tough, resistant finish that bonds securely to the alloy.

Step 5: Quality Inspection and Finishing Touches

After cooling, each wheel undergoes a thorough inspection to guarantee a perfect finish. If desired, an additional clear lacquer can be applied for extra gloss and protection.

Powder Coating vs. Traditional Paint – Which is Better?

FeaturePowder CoatingTraditional Paint
Durability✅ Highly resistant to chips and scratches❌ More prone to wear and tear
Weather Resistance✅ Excellent protection against corrosion and UV damage❌ Can fade, peel, or corrode over time
Eco-Friendliness✅ No harmful solvents or VOCs❌ Contains chemicals and solvents
Finish Quality✅ Smooth, even coverage with no drips❌ Prone to streaks and uneven application
Longevity✅ Lasts for years with minimal maintenance❌ May require regular touch-ups

If you want long-term protection, a sleek finish, and a cost-effective solution, powder coating is the clear winner.

Where We Offer Powder Coating Services in West Yorkshire

Our expert powder coating services are available across West Yorkshire, including:

  • Bradford – High-quality alloy wheel refurbishment and customisation.
  • Leeds – Powder coating services with a range of finishes.
  • Huddersfield – Durable and stylish alloy wheel protection.
  • Halifax – Professional alloy wheel restoration and repair.
  • Wakefield – Custom powder-coated finishes for all vehicle types.

Whether you’re restoring your existing wheels or looking for a custom new finish, our team is ready to deliver outstanding results.

Book Your Powder Coating Service Today

At Transalloy Wheels, we are dedicated to providing the best alloy wheel powder coating services in West Yorkshire. Our expert technicians use industry-leading equipment and premium materials to deliver superior results that stand the test of time.

Don’t settle for cheap, low-quality repairs that won’t last. Invest in professional powder coating for a finish that not only looks fantastic but also protects your wheels for years to come.

📞 Contact us today to book your powder coating service and give your wheels a premium finish that lasts!

 

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How do we carry it out?

How do we do it? We carry a vast choice of colours in stock and can order in if there is something special that we do not stock. The powder is sprayed on like traditional paint but as it lands on the alloy it settles on the surface dry rather than liquid. Then the coating is heat treated in a large oven so that the paint runs out of the coating to forma a gel over the surface of the wheel.

 

Benefits of Powder Coating Alloy Wheels

  • Better and more durable finish
  • Lasts longer that painting
  • Even finish due to the spraying process so avoids drips forming
  • Can be turned around quickly
  • Environmentally friendly as contains few VOCs – volatile organic compounds

 

Add to this a couple more advantages such as the option of a matt or gloss finish on your wheels plus the fact that powder coated alloys can also be diamond cut to complete the refurbishment process. You can specify a paint/powder colour to emphasise the effect of the diamond cutting.

Powder cutting when done correctly protects the wheel and adds to its life. Don’t buy twice – trust the experts at Transalloy Wheels.

Call us for more information and to book your wheels in.

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